Online Business & E-Commerce Blog

Tips on how to make your operations as powerful as your brand

6 Ways to Automate Your E-commerce Store

Jordan Roper February 2, 2018
Jordan Roper


Any E-commerce company who is experiencing rapid growth can attest: the growing pains are most significant for the operations team.

Serving customers on new sales channels, utilizing new fulfillment partners, keeping tabs on best selling products, providing accurate accounting details, and managing product information all have significant costs of time and attention from team members.

Many companies resort to hiring hourly or junior employees to own these initiatives. But the opportunity cost is high here: every hour they spend updating data on a sales channel is an hour that could be spent creating better products or delighting customers.

Toolkite exists to help you do more with less. And for growing e-commerce companies, that means eliminating manual, repetitive tasks through workflow automation.

To help get you started, let us suggest 6 ways you can save time by automating your store:

Automation 1:  Inventory Management

Do you sell both single products as well as bundles and kits? Do you sell across multiple channels? Do you have a wide variety of product variants?

Creating an automation to keep your inventory in sync can save hours every week. By connecting your inventory manager to your sales channels, we can calculate available quantities for bundles and kits based on a base number of available products. When products are sold, we decrement the total amount of inventory, recalculate available bundles, and push that information out to each channel.

Automation 2:  Order & Sales Reporting

Do you know which products are most popular? Do you know the time of day or geography where most sales occur? Do you know what products are likely to make repeat customers? Do you know if customers purchase first on your website before on a different channel?

Insights about product and sales performance are important for making strategic decisions about which products to sell and where to sell them. Obtaining and conducting analysis on this data is a very time consuming process for your team. We easily surface this type of analysis because we are already tracking this data as it flows through your system.

Automation 3:  Multichannel Order Sync

Do you know which products are offered on which channel? Do you know how much inventory is available on each channel? When launching new products, do you manually input product info to each new channel?

Free your team from needing to export daily reports, implementing arbitrary inventory buffers, spending hours on syncing product descriptions, and tracking sales. Connect all of your sales channels together to coordinate sales, fulfillment, inventory, and to perform bulk product launches across all channels.

Automation 4: Sync Orders to 3PLs

Does your warehouse get notified every time you have an order? Do certain orders need to be fulfilled out of a different warehouse? Are you emailing sales reports with new orders?

Automating the flow of order information from your storefront to your warehouse or 3PL is a great automation to begin with. Replicate your workflow by writing custom conditions about how orders should be handled. Automatically receive shipment confirmation notices and send them directly to your customers.

Automation 5: Conditionally Update SKUs

Does your fulfillment team understand your SKU system? Do you need to to change a SKU from a certain sales channel after a sale has been made? Do you need to make a SKU adjustment for a quantity based bundle?

Have complete flexibility on how your SKU data is handled throughout the customer lifecycle. Adjust a SKU either after a product was received, before listing on a sales channel, before sending to fulfillment, or at any other point during the order process.

Automation 6: Automated Accounting Sync

Does the end of the quarter make your accountant want to quit? Do you need greater visibility into costs and expenses? Do you need up to the day accuracy on your financial position?

Automate the process of recording sales in your accounting tool. Understand the impact of fees and expenses from sales channels. Have all of your financial information at your fingertips in an up to date format, allowing you to make better strategic decisions about your business.


Use these 6 automations to reclaim your time and get your team refocused! Contact us today if we can help implement e-commerce workflow automation for your store.

ecommerce automation

Topics: apps, automation, workflow